Case Studies

Case Study: Building an Engineering Team from Scratch in Riyadh

A Riyadh startup built their engineering team from zero to 15 engineers in 12 months. Learn how they attracted top talent and built a strong culture.

Sarah Chen
December 20, 2025
5 min read
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The Challenge

A Riyadh startup needed to build an engineering team from scratch. They had no brand recognition, limited budget, and needed to compete with established companies for talent.

The Solution

They focused on structured hiring, competitive compensation, and strong culture. They used skill-based assessments to find hidden talent.

Results

  • Built team of 15 engineers in 12 months
  • Bad hire rate: 10%
  • Strong team culture and retention

Conclusion

Startups can build strong teams with structured hiring, even without brand recognition.

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case study Riyadh startup team building
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