Case Study: Scaling an Engineering Team in Abu Dhabi E-commerce

The Challenge

An Abu Dhabi e-commerce company needed to scale their engineering team from 5 to 40 engineers in 18 months to support rapid business growth. They couldn't afford bad hires that would slow them down.

The Solution

They implemented structured hiring with role-specific assessments, decision-grade reports, and streamlined processes that enabled fast, quality hiring.

Results

• Scaled from 5 to 40 engineers in 18 months
• Bad hire rate: Only 8% (industry average: 45%)
• Time-to-productivity: 2 months (industry average: 3-4 months)
• Team satisfaction: High, with strong culture maintained

Key Success Factors

• Structured assessment process
• Clear role definitions
• Fast decision-making
• Strong onboarding

Conclusion

Structured hiring enabled rapid scaling without sacrificing quality. The company maintained high standards while growing quickly.